AS Rao Nagar: The Anutex Shopping Mall launched its all-new line of heritage and royal jewelry collection ‘AISHWARYAM’ as a part of Akshaya Tritiya celebrations. The series changed into launched by means of his holiness Sri Sri Sri Tridandi Chinnajeeyar Swamiji at the A S Rao Nagar showroom.
Aishwaryam series has a stunning line of temple and historical past jewelry. Every piece of timeless jewelry took returned to moments of yesteryears of the Krishnadevaraya rulers.
The series includes a royal and eclectic variety of Ram Parivar Haram, Ram Pattabhishekam Choker & Vaddyana, Laxmi Kasu Mala, Gaja Laxmi Haram, Sri Krishna Brundavanam Choker & Vaddyana, Astalakshmi Vaddanam, Gajendra haram to neatly crafted Narasimha Swamy Puligoru and Ganapathi Lockets.
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Ramakrishna, Director, Anutex, stated the jewelry series reflects the conventional values of diverse activities like weddings and gala’s and also the sacred rituals. “Every homemade jewelry of ours is natural, licensed and springs with a 916 BIS Hallmark guarantee.
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Customers get a hundred% proper cost for his or her funding made even as additionally getting to experience a beautiful masterpiece series with the intention to definitely set a glad memory for a lifetime,” he stated.
“The collection is to be had to match all wallet and fit all occasions and celebrations. The collection of Aishwaryam is our ode to the Royal Maharajas and Yuvaranis who portrayed true royalty and tradition at the identical time. Anutex will soon be celebrating 50th yr of life in 2020,” he brought.

Traveling from the forested location of Wayanad in Kerala in the direction of the northeast of the southern Indian country is breathtakingly scenic. But just earlier than coming into the coastal metropolis of Kozhikode, something approximately the nondescript dual carriageway hits with a jolt.
There’s an inescapable tinge of yellow that displays from each side of the road. It is the small, dusty city of Koduvally, also known as the golden town of Kerala.
With more than a hundred gold stores lining a 500-meter stretch of road, Koduvally is domestic to certainly one of India’s densest jewelry hubs and is considered one of the largest markets for gold in India.
What sets apart Koduvally from Mumbai’s Zaveri Bazaar, in which the majority of India’s gold alternate takes place, is that the jewelers in the south Indian city cognizance on character buyers.
“There are much less than 50,000 humans on this town. In truth, I name it a village. But there are so many gold shops that have been around for many years,” stated K Surendran, the owner of Archana Jewellers, who also heads the local gold association in Koduvally. “Most people who come here are seeking out jewelry for themselves or their circle of relatives and not for buying and selling and many others.”Thai jewelry art from the prehistoric period until the Rattanakosin era has been created for humans. But it is not created to only present the finest craftsmanship or for decoration. According to archeological and anthropological evidence, it can be assumed that jewelry is one of the very first ways men used to represent their sense of beauty and to build their relationship with the community and surroundings. The most important thing is the purpose of the jewelry which is to worship sacred souls of nature and self by using “body” to drive “internal context.” This article aims to present ideas supported by principles and to discuss processes important to the knowledge of jewelry art. This is for ascendants to be able to bring back fading importance of jewelry art to its glory once again. History of Thai jewelry art has started 50,000-1,700 years ago. Necklaces and bracelets made of shells and bones are discovered in graves of both men and women. As for the reason why jewelry is often buried with the dead, cultural anthropologists point that people in those days believed that death might be a form of life continuity, similar to Brahman (a religion founded after Buddhism) who believe that souls of the dead will be reborn. Jewelry should then follow those who passed away to serve them in the next life.
Men do not only try to understand their environment by reshaping it, but they also study the characteristics of individuals and communities. This can be seen from spaces systematically arranged for culture until men can defeat the chaos of nature. In a study on the evolution of civilization, this idea appears in the form of belief. Men blend themselves with the traditions they practice, planted in each man until “customs” are formed. Jewelry or mysterious objects thus become a symbol of this combined worship. This is because it is closest to men’s bodies and best expresses human behaviors. Even though men always reorganize and improve their customs and traditions, the belief in the power of objects remains. It is reflected from the fact that they continue to create superstitious objects for the worship of souls and life. The boundary of the belief is limited by religious rituals which are supported by cultural objects, jewelry. The belief is preserved in the form of folktales as well as pictures representing relationships between men, nature, power and the world. This importance is a condition for men to choose an alternative best fit with the context, for example, materials, forms, colors, symbols.

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