When Journeyman Co. Opened in Middleton in September 2018, owner Todd Christiansen completed a dream 30 years inside the making.
Christiansen says he firstly evolved the idea three a long time ago, and it’s been inside the lower back of his mind ever considering the fact that. Over the beyond 25 years, Christiansen has labored in retail as a buyer, especially for Lands’ End, based totally in Dodgeville.
When it got here to establishing his shop, Christiansen says Middleton turned into the right desire because of improved improvement during the metropolis.
“Not simplest is it is turning into a buying vacation spot with a number of those better boutiques which might be opening up right here, however with the city and the chamber of commerce there’s a variety of exhilaration on how to utilize that metropolis plaza,” Christiansen says.
Christiansen defines Journeyman Co.’s aesthetic as delicate rustic. With sixty-five percent of the shop’s merchandise made inside the U.S., he says customers can count on extraordinary apparel, accessories and grooming items.
“There is an opportunity to gradual down your purchases and make it mean greater and make it is closing longer,” Christiansen says.
Christiansen says he targets to make shopping for men’s style greater approachable. In addition to having the essentials, like jeans and oxford button-down shirts, Journeyman Co. Gives unique pieces with their very own testimonies and records.
“There is that undying appeal to plenty of the product that’s in here,” Christiansen says. “You can wear it today, you may put on it five years down the street, and it’s now not going to be out of style, and that’s important, particularly in case you’re going to be spending a bit greater on something.”