It is the age-old conundrum: a closet full of clothes and nonetheless not anything to wear. For girls who have both outgrown a few items of their wardrobe or are bored with the vintage and need a dash of the brand new, Gurugram-based total startup This For That (TFT) has a simple and lower-priced answer: change ‘em! Launched in September 2018, the cell application platform allows customers to switch clothes, shoes, add-ons, or even makeup and toiletries. At present, the platform is for ladies’ handiest, as founder Nancy Bhasin believes “barter requires deal placing, something which ladies are obviously suitable at.” She also believes that once the platform is opened up to everybody, it would be harder to maintain a high-quality test, something the employer could be particular approximately.
The platform’s essential attention, even because it explores starting it as much as men and children, might maintain to remain style and ladies inside the age bracket of 18-35 years, says the 32-yr-vintage entrepreneur who changed into an advertising professional before launching her startup. Her husband, Vaibhav Singh (forty-two), additionally a former adman, stop his 16-12 months profession to sign up for her at TFT in January.
Once a person signs up, network managers take her via how the platform features. For each item positioned up for change, the uploader assigns a price to it inside the form of credit (1 credit = Re 1), which TFT’s curation group then assesses for truthful price and nice. In the state of affairs that a user desires to acquire something on the platform, she does not need to change it for something; she should purchase credits and get the product. Those credits might then get transferred to the uploader’s account.
For shopping for credit on the platform, a consumer will pay the most effective 10 percent of the price. For example, to buy 1,000 credits, one pays Rs 100. Every user is given 1,000 credits as becoming a member of the bonus, which needs to be maintained as minimum stability. In case an exchange is taking a region where each object has an identical fee in credits, the users would pay best for delivery. However, if they have credits in their account to cover the delivery, they do not pay anything at all. The transport fee levels from Rs ninety for accessories, makeup, and so on to Rs 300 for gadgets like travel bags, clothes, or even lehengas. Have a fashion emergency and in want of a saree for your farewell birthday party? Users can publish on TFT’s nifty SOS feed to get a quick reaction. Nancy notes that members are told in detailing the harm if any, and age of the product while importing snapshots and records.
Users have the choice to either temporarily or permanently change matters. Products acquired from the platform can again be put on it for others to apply, consequently growing a sustainable intake cycle. TFT also ties up with brands to help them take away their ‘useless stock’ that might usually come to be downcycled and bought with the aid of the kilo, yielding minimal price for brands. The corporation choices up until this stock with a unique label connected – ‘SUSTAINABLE AF.’ This holds a badge price for the environmentally-conscious consumer.
The stock is available to participants for a credit swap at the app. Ingo back, the organization creates content material for the manufacturers by roping in social media influencers who recreate the gathering.
“Swappers look ahead to these precise collaborations to get coveted portions from those manufacturers at a 90 percent cut price. Some of the manufacturers TFT has collaborated with are indie design label SUI with the aid of Sue Mue (sustainable excessive-stop apparel) and Nakhrewaali (an add-ons logo worn by using celebrities),” says Nancy.
TFT is currently in talks to associate with a distinguished worldwide speedy-fashion logo for this initiative.
The platform also offers rewards to individuals within the form of credit, which is no longer used, expires every week. Credits and titles are also given out for the great dresser, for being the maximum lively swapper, and so on. Nancy says, “Anyone who has executed extra than two swaps has been with us and has stored coming returned. It’s addictive.”