Online purchasing in India is not just about transactions anymore but has become a complete-fledged experience. According to a February 2019 Morgan Stanley report, India is including one internet user every 3 seconds, and the country’s e-commerce area is envisioned to reach $230 billion by means of 2028, accounting for 10 percent of India’s retail.
Keeping this in mind, Sachin Bhatia, additionally the Co-founder of MakeMyTrip and TrulyMadly, Amit Jain, Co-founder of drugs transport app Pluss App, and Aachen (Sianna) Liu launched Bulbul in November 2018. One of its types, Bulbul is an internet purchasing app where clients can watch hosts gift their merchandise stay – similar to in a physical save. You can ask questions about the product at the app, location your order, and pay – all on one platform.
The agency has virtually stuck investor interest. In March, Bulbul raised Rs 14.05 crore in funding from 10XF, a Mauritius-situated-entity related to Sequoia Capital, Leo Capital and its founder Rajul Garg, Sequoia Capital India Trust, and Mohan Krishna Lakhamraju.

Firstly, the appearance and sense of the app are interesting. Similar to TV shopping programmes, Bulbul has a number of enthusiastic influencer-like folks who try to woo the audience to buy something by demonstrating its functions.
When you open the app for the first time, it starts offevolved with an intro video in which a bunch explains how the app works, and the way you can use it.
You can begin browsing the app without even signing up. But, in case you want to live chat with a bunch or determine to shop for a product, you’ll want to sign up using your phone variety, established with the aid of an OTP. There is no choice to sign on via social media but.
There is a ramification of lifestyle merchandise, which includes baggage, jewelry, apparel, add-ons, kitchen appliances, cosmetics, and home decor – presented in video layout. On its internet site Bulbul. Television, the enterprise claims that it gives around one lakh merchandise presently.

We browsed numerous films, and the satisfactory is quite staggering. Products may be visible really, with the required information on quality makes use of, desires, thoughts, etc. For example, a host demonstrating a certain T-shirt additionally spoke about the form of pants to pair it with. The app additionally has makeup tutorials, fashion thoughts, etc, centered on a sure product on offer.

Surprisingly, the app seems to have the best ladies hosts, which could be as it is reasonably new in the marketplace.
How interactive is the shopping?
The live chat works like on Facebook or Instagram, where you can ask questions or comment for the duration of a Live, and the host can study and reply for that reason. Other product films do now not have any chat choice.

Besides that, buying at the app is a smooth experience. You just need to click on the ‘Buy’ button, and you may see different statistics like the preference of color, product dimensions, anticipated delivery time, and many others.

Bulbul’s target audience is the following 300 million Indians getting into the digital global. For example, the app’s web page on the Google Play Store is written in a mixture of Hindi and English. Inside the app, you can choose between Hindi and English. However, the product movies are often Hindi, with a few English words right here and there.
Overall UI
The app has a clean and easy user interface. The motion pictures are offered class-sensible, which makes it clean surfing enjoy. You can just swipe left and proper to browse thru the products. Overall, the app is simple to apply.
The homepage has three tabs at the bottom – ‘Our Picks’, which suggests popular products and ongoing live movies; ‘Bulbul Update’ with support, coupons, and so on; and ‘My Bulbul’ with your profile settings and order records. We attempted checking out Bulbul guide’s chatting feature but didn’t get a reaction to our question.

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