Somya Poddar’s luxe daily wear jewelry label Zaza speaks for a perfect sense of convergence — unfashionable ornateness and modernity. The 12 months-old brand draws notions from Indic elements, as Somya wanted every piece to embody antique-international traditions and yet resonate with current, loose-lively girls. The fashion designer tells us she determined suggestion in the Vedic Era when ladies were fearlessly feminine. “Our jewelry focuses on earthiness mixed with surrealism.
From minimal to elaborate, complete with a touch of radiance, every one of our pieces has been handcrafted via skilled karigars,” offers Somya, whose emblem is already on the radar of fashionistas throughout us of a. Zaza’s portions are crafted keeping cultured of the Indic technology in thoughts. Also, you’ll find their jewelry to be unapologetic in its elegant grandeur. We had been struck by the futuristic vibe in a number of the portions — exactly the kind of clean numbers we need for our daily wear lookbooks to the characteristic.
Their Nakshatra jewelry, for instance, is chandelier-fashion danglers with a chrome gold finish and elegant gildings. One of our favorite portions is the Kumbha earrings — an arc-shaped piece featuring chunky semi-precious stones, making for a perfect luxurious day-by-day wear choice. “We pressure on versatility and need to make jewelry for women of all ages. We often use brass and silver with real semi-valuable stones and timber, acrylic, wire, and leather-based,” adds the fashion designer, who trained at The Jewellery Design And Technology Institute in Noida. And, in case you’re questioning how leather-based and wooden should suit Zaza’s luxurious jewelry spectrum, you’re probably to be surprised.
The Tirumala necklace, for instance, is stimulated through the banyan tree and features geometric steel clasps, which keep the impartial-colored chords collectively; the piece is accented via a waterfall fashion design offering small steel bits. Or bear in mind the Lavanya rings, a beautifully assembled report proposing an assertion rectangular steel center accented with colorful hanging chords. Expectedly, Zaza has speedily observed a stable fan base among millennials within the metropolis.
“We have received extra special love and appreciation for our creations in a brief time frame. Of course, we owe this to our loyal customers who showered their indelible consideration on us and inspired us to design precise portions for them,” says Somya, revealing that a flagship shop is at the playing cards. Zaza’s jewelry is also extraordinarily thrifty. The neckpieces start from Rs four,000 and pass up to Rs 10,000. The jewelry fee is between Rs 3,000 to Rs 7,500, and the earrings begin from Rs 2,500, going up to Rs 5,000. Zaza’s portions are frequently displayed at the style and lifestyle exhibitions within the metropolis. The label will also be in Mumbai, Hyderabad, Guwahati, Indore, Pune, and Surat. To buy Zaza’s pieces, contact them without delay on social media.