When Rachael Bews become 19 years vintage, she labored with an “great woman” known as Ali. Ali had fled an abusive courting together with her three kids, carrying nothing however the garments they have been wearing. She maintained it became a “true coat and pair of shoes” that helped her construct her new life.
Several years later, Bews located herself in an abusive dating of her own, which have become the motivation to determined her begin-up ALIAS.
Lucy Sherriff: What’s your business all approximately?


Rachael News: It’s a social challenge that gifts bespoke clothing parcels to women in apparel crisis. At gift, many women in clothing crisis depend upon negative-best, unwell-becoming apparel donations, passed to them in bin bags – doing nothing to assist them in holding their dignity, identification or self-belief. Beautifully packaged and whole with a hand-written notice of aid and solidarity, ALIAS parcels are designed as a gift, not a hand-out. Each parcel is adapted to the scale, fashion and nonsecular or cultural needs of each recipient.
LS: What became the turning point for you in starting your commercial enterprise?
RB: Several years later after assembly Ali, I found myself fleeing an abusive accomplice, and located that thousands of girls had been relying on bin baggage of poor first-class, and often unwashed, clothes to rebuild their lives. This fact profoundly affected me, leaving me feeling, “we can do higher; we have to do higher.” ALIAS, or Ali’s Coats & Shoes, changed into bearing. Work at the project started in February 2017, with our respectable release in September 2018.

RB: Traditional charitable giving often relies on the giving of 2nd hand garb. While that is ok, supplied the garments are of desirable enough satisfactory, we feel strongly that what we supply women need to be of the very best fine, that’s why we most effective present new and unused apparel. This manner that we also offer apparel stores and architects a socially and environmentally responsible alternative to landfill and incineration – almost half of the latest garb is destroyed in this manner in the UK each yr. Increasing consumer and political stress on retailers in this way acts in our preferred.
LS: What are a number of the hurdles you have confronted in starting your business?
RB: One of the biggest demanding situations has been gaining constant garb donations from participants of the public and apparel shops. We have been overwhelmed by using loads of clothing donations to date, but we want to set up steady relationships with shops and designers to help the tremendous social demand for our service. Building these relationships takes time, as does the choice making system within fashion retail. In the suggest time, individuals of the general public can assist our garb pressure #TAGSTO10K at alicas.Co.United Kingdom/donate.
LS: Can you tell me approximately a number of the influences you are making on society?
RB: We aid girls to keep their dignity, identity and self-assurance thru clothing crisis. We guide girls who have skilled home abuse, forced marriage, FGM, homelessness, human trafficking and a selection of different occasions that lead them to be with out the essential apparel for everyday lifestyles. We offer girls with the vital garb they need to experience comfortable in their skin.
One non-public tale a girl known as Jessica shared with us became specifically touching. She contacted us to say that the clothes had made an impact, and had without a doubt made her smile. Also, Ali now works in social care and has made referrals for her customers to ALIAS – so the story has come a complete circle.
LS: So what is your plan for the next five years?
RB: We’ve been beaten with requests to get right of entry to and utilize our model by way of community corporations across the United Kingdom and Europe. As our key purpose is to empower groups and gain our bold social objectives, we’ve determined to create an open supply toolkit (certified thru Creative Commons) to allow different agencies to get entry to and use our model at no cost as part of the ALIAS undertaking. Creating and assisting the adoption of our version, in addition to persevering with to distribute apparel parcels, is very a great deal our intention for the future.
We’ve been lucky to get hold of £50k in furnish investment and are retailing our very own sustainable merchandise to assist cowl the expenses of producing and dispensing our apparel parcels, allowing our supporters too, ‘buy a t-shirt and gift a wardrobe.’ We are based totally in Edinburgh and have a crew of five. So far we’ve got sold about £1000 in merchandise because launching the gathering in September 2018.

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