And the timing of the event couldn’t have been higher. According to First Insight chief commercial officer Jim Shea, who turned into a speaker at the occasion, menswear is outpacing the womenswear market in terms of increase. It could maintain in this route for at least the next to a few years.
Here are 5 key takeaways from the summit.
Retail Merchandising Is Challenged
The manner that stores are installation with the aid of branch, which is not the way men get dressed, especially at this point. You consider it a grown guy who’s very elegant; however, in price might be carrying a game coat, is probably carrying tailor-made trousers; however, he might be doing it with sneakers. Nobody attire head to toe in anybody’s logo, so the manner shops are set up now makes it a assignment for the client to discover what he’s seeking out. He has to visit them in shape department for a game jacket if he wants it, he desires to go to the sneaker branch for something else, he desires to visit the trousers or the denim to discover something, and if he doesn’t locate what he’s searching out, it becomes very challenging.” — Josh Peskowitz, men’s fashion director at Moda Operandi
.Brands Need to Move Quicker, Be More Fluid
The business world isn’t set up for the rate wherein we flow. You men didn’t set your companies up to move how we circulate. You set your agencies up to shop for in those little boxed seasons — spring/summer, pre-, mainline, this line. F**ok, all that. We are available and pass how we circulate; we get what we get, we want what we need whilst we need it. That’s why department stores are shuttering, that’s why Amazon is thrashing humans a** — it’s no longer that Amazon has wonderful products; it’s simply that you may get what you need when you want it, the way you want it. … The speed of change is what most people weren’t geared up for in this enterprise. Most humans aren’t prepared to dash a marathon. Today’s enterprise is a marathon, but it’s now not a sluggish pass. You should dash a marathon, forestall, pivot, then sprint the alternative way. If not, you could’t preserve up with these days’ enterprise.” — James Whitner, owner of The Whitaker Group.
Talk to People Is a Must in Retail — but Not Easy to Do
I was very encouraged by my father and through what I heard as a child about the carrier. I began at the sales floor, and I had unique thoughts about what provider became and the art of the sale and catering to people, which I continually loved doing. I accept it as true within talking to human beings when they walk into a store. Today, talking to human beings once they stroll into the shop is a loaded element — are their AirPods on, are they speakme at the cellphone, do they no longer want to be disturbed, are their AirPods simply of their ears so that you don’t speak to them?
Today, the sale’s artwork is that this large sensitive dance that I’m now not always positive the way to do. But I assume that if you can sell somebody in a store, in particular, something new and exclusive and what they didn’t walk in for, you could make an effect and actually make a customer. And they’ll come again for you due to the fact I assume the shop’s greatest stock are the those who work in the shop.” — Jeffrey Kalinsky, president and founder of Jeffrey USA, and VP and fashion designer fashion director of Nordstrom.
Shoes Are the Gateway Drug
I suppose the shoes are the gateway drug; I assume that for plenty of guys who have by no means spent cash on style, that they’re going, beginning with even a [Adidas] Yeezy sneaker or a Balenciaga sneaker. The sneaker isn’t always going to be sufficient. Then they’re going to want that piece of apparel. The shoe is the way to the pocketbook from time to time for men.” — Jeffrey Kalinsky, president and founding father of Jeffrey USA, and VP and fashion designer style director of Nordstrom.
Be About More Than Just Product
People need extra from the brands that they purchase [from] than simply pure wearing success. We labored with Alex [Honnold] because there has been what we notion was a noxious verbal exchange taking place in political discourse around walls and constructing walls. Our complete commercial enterprise is about bringing down partitions. Our enterprise is about exploration; it’s about travel, it’s about human beings moving around the planet, it’s about humans doing hard things, it’s approximately people changing their lives. We determined to hijack this. We have been like, forget about approximately this, this became the worst issue we’ve ever heard of. We’re going to take our platform and dedicate it essentially to protest against this perception of building walls.” — Tim Bantle, global GM of lifestyle with The North Face.
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