The Under-The-Radar Hair Accessories Brand Instagram’s Cool Girls Love

If Fashion Week avenue style has taught us anything, it’s that hair add-ons have usurped slip skirts, hiking sandals, and Jacquemus’ especially famous Le Chiquito bag as the essential fashion and beauty assertion of 2019.
From pearl-encrusted barrettes and velvet headbands to embellished scrunchies and mismatched slides, hair add-ons have come a protracted way since the flimsy schoolgirl-esque Alice bands that offered nothing however a sore head on the cease of the day. And there may be one hair add-ons brand; especially this is piquing the maximum stylish Instagrammers’ interest out there. Enter: Tort.


Save for the most relaxed members of the style %, UK logo Tort – founded by way of London-primarily based PR Mona Ghafoori – has remained pretty exceptional and beneath-the-radar. That became till singer Jorja Smith matched her sequinned mini get dressed to two custom-made, glitter-splashed Tort clips at some stage in her set at Glastonbury. Since then, the resin accessories, all cheap at underneath £25, have been flying off the website. Each lacquered tortoiseshell slide, marbled claw clip, and sequin-set barrette takes an extraordinary, however smart suggestion from decorative, antique homeware: suppose blown glass vases, ceramic pottery, and classic amphorae. That’s earlier than we’ve touched on the fascinating names: grapefruit sorbet, smokey fog, baked terracotta.

Of direction, having superstar fans works wonders to propel a burgeoning add-ons emblem to recognition, but it appears Tort is beginning to move viral for more motives than one. “Think of it as a jewelry container on your hair,” says Mona. “It’s the object you reach for while you need to feel lovable, need to make your day (or outfit) higher, or hate everything in your cloth cabinet. A lot of jewelry manufacturers do hair add-ons. However, there weren’t many available that have been cheap enough to allow people to have a group that they could build up over the years or blend and match as you would with jewelry, jewelry, and necklaces.

Tort does simply that. Jewelry will continually play a part in people’s fashion, but in my enjoyment, I put on the same jewelry each day, so I see hair clips and scrunchies as the new dres’ jewelry. They may be switched up day by day depending on how I’m feeling or what I’m carrying.” Clips made to seem like resin are also fashioned from eco-fabric, and each one comes housed in a luxe, protective pouch.

Aside from aesthetics, it became essential to Mona to make the brand as inclusive as feasible. That’s why each style – whether or not you choose a simple slide or a ’90s-inspired claw clip – turned into examined on all hair types and textures before launch. “I certainly stopped sporting hair accessories in my mid-20s because I ought to by no means discover ones that appeared excellent, held nicely onto my thick hair, and were not honestly steeply-priced. I virtually trust you shouldn’t store someplace else because of your hair type. Long, brief, afro, curly, black, blonde, red, grey – we don’t discriminate. Our clips preserve well and look cool.

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